Nilay Jayswal

“When Nilay came on board, our UK client base was a fraction of what it is today. Just over a year later we have grown that client base by over 300%, and Nilay's contribution to that trajectory has been central. He didn't just generate leads, he generated the right leads.”

“The quality of inbound and outbound pipeline he built means our sales team spends its time converting genuine opportunities rather than chasing dead ends. That distinction matters enormously in a complex, consultative B2B sales environment.”

“What sets Nilay apart is his ability to think commercially, not just creatively. He understands what good looks like for a revenue team. He speaks the language of pipeline, conversion, and customer quality, and shapes his strategy accordingly.”

“Nilay set up an entire performance ads initiative for us at Meilisearch, end to end. Running the campaigns was only one part of it. He took full ownership of the infrastructure and reporting: connecting our paid data to HubSpot, building dashboards that track LTV and payback over time, and benchmarking our pipeline against industry standards.”

“Nilay shows up to meetings already a step ahead, asks good questions, and flags things before they become problems. With that level of ownership and proactivity, it genuinely felt like having a full-time in-house performance specialist.”

“Nilay managed multi-channel acquisition across Google, Meta, LinkedIn, and Bing on a monthly ad budget of over US$100K, targeting North America, LATAM, EMEA, and APAC. Under his leadership we saw a 50% drop in CPL, a 35% reduction in CAC, and a 7% Sales-Accepted-Lead rate for paid search: some of the strongest results our team has seen.”

“What sets Nilay apart is his commitment to experimentation. He led high-impact A/B tests, including a full-funnel redesign of our Book a Demo page, LinkedIn manual bidding experiments that improved campaign efficiency, and Bing Ads experiments for WhatsApp API campaigns that identified cost-effective channels.”

“Nilay authored multiple Acquisition Impact Reports and played a central role in aligning HubSpot and Dreamdata reporting, bridging gaps that improved our marketing decision-making. He brings value through execution and elevates the teams around him.”

“What really sets Nilay apart is his ability to think outside the box, constantly testing new ideas and strategies that push our campaigns forward. His efforts have directly improved our ROI on ad spend, making a measurable impact on our overall performance.”

“Nilay is incredibly helpful and proactive, often anticipating needs before they arise and bringing thoughtful solutions to the table. He is highly dependable, delivering on time and maintaining clear communication throughout.”

“Nilay is the kind of team member every company says they want but rarely finds: a true Swiss army knife, problem-solver, quick learner, with total ownership mentality. If you need someone who can wear multiple hats and get things done, he's that person.”

“Nilay was the first marketing professional to join our team, and he brought exactly the growth and hustling mindset we look for. He helped streamline our email marketing strategy and took the initiative to build new product marketing and sales channels. We started our B2B leads funnel off the back of those initiatives.”

“I came to Nilay for a second opinion on a long-running Google Ads account where lead volume and quality had dropped and CPL had risen significantly. He cut straight through the noise: he identified trends, flagged campaign-level performance differences, and suggested targeted experiments such as removing CPA bidding on select campaigns, testing informational exact match keywords, and optimizing device targeting.”

“What I appreciated most was how quickly he got to the heart of the matter, without fluff. His guidance shaped a clear plan I could begin implementing immediately. If you need someone to cut through the data and give you actionable, strategic advice on Google Ads, Nilay is your guy.”

“We did a detailed walkthrough of a Google Ads account, and Nilay was incredibly articulate throughout, clearly explaining his line of thinking so I could follow along. He pointed out what mattered and why, identified areas for improvement, and mapped out quick wins I could implement right away alongside a longer-term roadmap.”

“Before this session I had spent hours gathering perspectives from YouTube experts, reading articles, and using ChatGPT to piece things together. In less than 30 minutes, Nilay cut through all of that noise. He connected technical detail back to business impact and simplified complex concepts into clear next steps.”

“In our second session he built on the principles from the first, which compounded my learning. What stood out was how he helped me zoom out and think holistically about the purpose of running ads from the user's perspective.”

“Nilay went through every detail of my Google Ads account and told me exactly what could be broken, what to tweak, and what to watch next. Ten out of ten, I would call again before panicking.”

“This is not the first time Nilay has helped me with advertising, and each session he surfaces ideas I would never have thought of. If you are looking for ad support and ad strategy brainstorming, Nilay is your man.”

“I came into the call looking for insights on how AI is affecting discoverability, and left with a masterclass in performance marketing. Not in a 'run more ads' way, but in how he ties browser behavior, intent signals, and persona pain points into a system that actually converts. His breakdown of how to make Google Ads work harder and smarter was clearly from the trenches.”

“Nilay patiently reviewed our rudimentary Google Ads campaign and systematically broke down everything I could improve. He has an exceptional ability to explain and teach, and he demystified what seemed like a jumbled ball of metrics. I left with clarity and confidence.”

“On our second call he did a deep dive on our ad spend metrics and suggested multiple changes. His suggestions from the first call were already impactful: they helped get our new app off the ground and drove meaningful traffic that is now helping us refine how the app works.”

“Nilay went over my Google Ads account, explained conversions and goals, and reviewed our Tag Manager setup. I will be booking follow-up calls with him any time I have a question on Meta or Google Ads.”

“Nilay is straightforward, knows his way around Google Ads, and knows what to look for. He is insightful, moves at a good pace, and does not mind explaining anything you ask.”

“Nilay identified the key pain points in my Google Ads account and gave me a well-structured list to work through before our next call. I am grateful for the time he put into looking at the account.”

“He gave me a clear picture of what he is seeing work on LinkedIn campaigns. I appreciate his insight and the examples he shared. The knowledge he brought has saved me a lot of time and money.”

“Building on our previous sessions, Nilay helped me create a stepped plan for success. Now it is on me to implement it.”

“Nilay is extremely knowledgeable with Google Ads. He went through my account with me and pointed out key fixes to improve my campaign. I would highly recommend Nilay for Google Ads.”

“Nilay spotted all the cracks in my past campaigns and came up with a straightforward strategy to improve my numbers. I would 100% book a call with him.”

“It was great talking to Nilay about Google Ads and how it fits into the wider company strategy. You can tell he is an expert by his knowledge of each campaign type and placement.”

“Nilay is very knowledgeable about Google Ads and dove into our account directly. Highly recommend.”

“An excellent session with Nilay. He is truly an expert when it comes to Google Ads campaigns and their strategy.”

“Nilay pushed me to think well beyond the usual safe options and challenged me to use Google Ads creatively, not just set and forget. We ended the session with clear ideas, practical next steps, and a lot of new angles I had not considered.”

“Nilay helped me identify why my ads performance had changed over the years and gave me actionable points on what to correct. He explains every term you do not know.”

“Nilay gave us clear feedback on our Google Ads setup. Clear, friendly, and genuinely useful guidance.”

“Nilay educated me about Google Ads and how they work. He answered all of my questions and gave good examples by sharing his screen.”

“Nilay helped me understand why my campaigns were not working and explained the areas that could be improved. We are working one step at a time through everything that needs changing.”

“We set up an A/B/C test in a campaign to improve results. Nilay is patient and has a lot of knowledge.”

“Nilay was patient with me as someone new to e-commerce and gave me immediate steps to improve my Meta ad campaigns.”

“He showed me how to research more impactful keywords for my Amazon PPC campaigns and how to analyze results to guide future decisions. I left with a list of actionable next steps.”

“A genuinely helpful session on paid Meta campaigns. Nilay pointed out things I would not have thought of and gave clear, actionable recommendations.”

“Nilay walked me through all the necessary steps for Meta ads and explained everything in detail. I cannot wait to see the results.”

“A great session with Nilay on the proper setup of Meta ad campaigns.”

“I needed Nilay to review my LinkedIn ad setup. He patiently looked through the entire thing and suggested the tweaks needed to give the campaigns the best probability of success.”

“We got on a quick call to review the campaign we had set up. Nilay highlighted the good and the bad immediately, we made the tweaks, and relaunched. Smooth and genuinely helpful.”

“Nilay is deep in the weeds on performance marketing and gave me a strong set of tactics and strategies for getting up to speed on LinkedIn ads. I would recommend him to anyone looking to start and improve their performance marketing.”

“Nilay took me from zero to one on LinkedIn ads. Clear, concise guidance that was easy to action, and he was generous with his time.”

“An excellent session. I particularly valued his insights into automation and how to build a smart system for LinkedIn outreach.”

“Nilay was attentive to my specific use case for a cold outreach campaign and walked me through a three-step process I could not have arrived at on my own. He proposed alternatives and was honest about which would not be effective. His recommendations were actionable, simple to follow, and quantifiable.”

“Nilay is extremely knowledgeable in B2B email marketing. He gave me a comprehensive overview of what to do and what to account for when starting out with email sequences.”

“He helped me refine my strategy and approach to B2B marketing and lead generation, a space that can feel overwhelming. I left with a clear action plan and best practices to implement.”

“Nilay gave me genuinely useful feedback and actionable tips for my cold email strategy.”

“I sent him my revised cold email after our first call and we worked through the follow-up sequence as well. More great, actionable input.”

“Nilay gave me real insight on lead generation and explained why the way I had been running ads was not working.”

“Nilay helped me uncover two critical GTM issues I had faced for months, and gave me the clarity and direction I needed to move forward. We even started mapping out solutions together.”

“We discussed GTM strategies built on trust: content, podcasts, and transactional value. His perspective on making partnerships work by aligning incentives early was genuinely insightful. Some of the sharpest advice I have had lately.”

“I came in needing a clear plan to generate traction and credibility within 30 days, and Nilay delivered exactly that. He walked me through every relevant lead generation channel, explaining the strengths, trade-offs, and practical steps for each so I could quickly test my messaging and buyer intent.”

“He asked sharp questions that helped me clarify my goals, then translated them into a concrete, prioritized action plan. I left with a tactical roadmap and the confidence that I am focusing on the right levers.”

“After I shared my challenges and ideas, Nilay helped me narrow down my biggest opportunities and turn them into three focused initiatives. He also highlighted the risks and how best to mitigate them.”

“He helped me not only resolve the immediate challenge but build a clear framework and repeatable process I can apply to different priorities across the business. He came ready with examples, links, and templates.”

“Nilay gave me very specific advice on testing my product, outreach, positioning, and finding new customers. What stood out was how quickly he understood how to position my product in a market with much bigger competitors. He also told me what not to do and why, which was even more valuable.”

“Nilay immediately pinpointed where my proposal to a client missed the mark, sharing tangible examples of where he had made the same mistake. He then showed how he pivoted his strategy to convert clients, which gave me a new approach to test. I walked away with a new perspective and real motivation for acquiring clients.”

“After looking at my situation, Nilay pointed me in the right direction with actionable steps and showed me how to scale results further with new advertising platforms.”

“Nilay gave me personalized insights on my acquisition strategy and walked me step by step through sample campaigns.”

“A brilliant session. Nilay walked through my paid ads setup, gave solid advice, and helped me tune the Google Ads campaigns specifically.”

“Nilay took the time to understand exactly what I needed help with and gave me an action plan to reach my company's marketing goals. I could not ask for more.”

“Nilay was extremely helpful on SEO and AEO strategy for my company. We covered a range of technical tactics for page optimization and advertising, and he provided detailed examples throughout.”

“Nilay stayed on the call well past time, sharing my screen to set things up correctly in HubSpot and explaining best practices for my needs as a new user.”