Senior-led paid media for B2B and D2C brands. Google, LinkedIn, and Meta Ads built and run by one operator, never handed to a junior.
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Every business needs advertising, but not every business gets it right. Running ads isn't just about putting your message in the market. It's about placing it in front of the right people, at the right time, in a way that drives meaningful action.
The real value comes when those actions translate into measurable outcomes, with clear attribution and the right processes to convert interest into revenue.
That's why ads.expert exists. We help you close the entire loop, aligning strategy, execution, and follow-through so your growth isn't left to chance.
We do that across three channels, each matched to the job it actually does well: Google Ads for the demand already in the market, LinkedIn Ads for the B2B buyers worth reaching before they search, and Meta Ads for staying in front of the people who already know you.
Delivering measurable and meaningful business results globally.
We measure every engagement against a single standard: pipeline. Every engagement starts with a clear goal and ends with numbers you can take to your board.
B2B SaaS · Search Infrastructure · France
EdTech · Higher Education · United States
Health & Fitness · D2C · United States
E-commerce Logistics · Turkey · United Kingdom · Germany
Reviews from the clients whose accounts we run, and from the 200+ founders and operators we've advised.
When Nilay came on board, our UK client base was a fraction of what it is today. Just over a year later we have grown that client base by over 300%, and Nilay's contribution to that trajectory has been central. He didn't just generate leads, he generated the right leads.
Nilay managed multi-channel acquisition across Google, Meta, LinkedIn, and Bing on a monthly ad budget of over US$100K. Under his leadership we saw a 50% drop in CPL, a 35% reduction in CAC, and a 7% Sales-Accepted-Lead rate for paid search: some of the strongest results our team has seen.
Nilay set up an entire performance ads initiative for us, end to end. He took full ownership of the infrastructure and reporting: connecting our paid data to HubSpot, building dashboards that track LTV and payback over time, and benchmarking our pipeline against industry standards. It genuinely felt like having a full-time in-house performance specialist.
What really sets Nilay apart is his ability to think outside the box, constantly testing new ideas and strategies that push our campaigns forward. His efforts have directly improved our ROI on ad spend, making a measurable impact on our overall performance.
Nilay is the kind of team member every company says they want but rarely finds: a true Swiss army knife, problem-solver, quick learner, with total ownership mentality. If you need someone who can wear multiple hats and get things done, he's that person.
Nilay was the first marketing professional to join our team, and he brought exactly the growth and hustling mindset we look for. He helped streamline our email marketing strategy and took the initiative to build new product marketing and sales channels. We started our B2B leads funnel off the back of those initiatives.
Before this session I had spent hours gathering perspectives from YouTube experts, reading articles, and using ChatGPT to piece things together. In less than 30 minutes, Nilay cut through all of that noise. He connected technical detail back to business impact and simplified complex concepts into clear next steps.
He identified trends, flagged campaign-level performance differences, and suggested targeted experiments such as removing CPA bidding on select campaigns, testing informational exact match keywords, and optimizing device targeting.
Nilay went through every detail of my Google Ads account and told me exactly what could be broken, what to tweak, and what to watch next. Ten out of ten, I would call again before panicking.
I needed Nilay to review my LinkedIn ad setup. He patiently looked through the entire thing and suggested the tweaks needed to give the campaigns the best probability of success.
He walked me through a three-step process for cold outreach I could not have arrived at on my own. His recommendations were actionable, simple to follow, and quantifiable.
Nilay helped me uncover two critical GTM issues I had faced for months, and gave me the clarity and direction I needed to move forward.
He walked me through every relevant lead generation channel, explaining the strengths, trade-offs, and practical steps for each. I left with a concrete, prioritized action plan.
His breakdown of how to make Google Ads work harder and smarter was clearly from the trenches. He ties browser behavior, intent signals, and persona pain points into a system that actually converts.
Nilay helped me narrow down my biggest opportunities and turn them into three focused initiatives. He also highlighted the risks and how best to mitigate them.
He helped me refine my strategy and approach to B2B marketing and lead generation. I left with a clear action plan and best practices to implement.
Nilay is deep in the weeds on performance marketing and gave me a strong set of tactics for getting up to speed on LinkedIn ads.
He demystified what seemed like a jumbled ball of metrics. I left with clarity and confidence.
We start every potential engagement with a series of strategy sessions to understand your business, your ICP, and your sales motion, and to decide together whether we are the right fit. If we are, we scope the work from there. If we are not, we will tell you.
We do not sell fixed packages. After the initial strategy sessions, we scope a monthly retainer proportionate to your ad spend, the platforms involved, and the depth of work, so your investment stays mapped to the revenue opportunity rather than a flat rate.
You work directly with a senior operator who owns both the strategy and the execution. No junior account managers and no handoffs. The person who builds your plan is the person who runs your campaigns, sets up your attribution, and sits in your reporting reviews.
We focus on B2B and considered-purchase D2C, including SaaS, EdTech, FinTech, logistics, and e-commerce. The common thread is a clear ICP and a sales team that can close the pipeline we generate, which matters more than the specific vertical.
You get reporting tied to pipeline and revenue, not vanity metrics, in a format you can take to your board. We meet on a regular cadence, usually weekly, to review performance and decisions, with async updates in between so nothing waits for a meeting.
We work with UK, EU, and US teams every day. Our hours overlap comfortably with European and US working days, and async reporting means you are never waiting on a time zone for an answer or a decision.
See how we actually work: read our field notes from live accounts, or get up to speed on the numbers in our paid media glossary.
We exist to make advertising smarter, sharper, and more strategic, so growth becomes predictable, scalable, and sustainable.
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