Senior-led paid media for B2B and D2C brands. Google, LinkedIn, and Meta Ads built and run by one operator, never handed to a junior.
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Every business needs advertising, but not every business gets it right. Running ads isn't just about putting your message in the market. It's about placing it in front of the right people, at the right time, in a way that drives meaningful action.
The real value comes when those actions translate into measurable outcomes, with clear attribution and the right processes to convert interest into revenue.
That's why ads.expert exists. We help you close the entire loop, aligning strategy, execution, and follow-through so your growth isn't left to chance.
Delivering measurable and meaningful business results globally.
We measure every engagement against a single standard: pipeline. Every engagement starts with a clear goal and ends with numbers you can take to your board.
B2B SaaS · Search Infrastructure · France
EdTech · Higher Education · United States
Health & Fitness · D2C · United States
E-commerce Logistics · Turkey · UK · Germany
Founders, CMOs, and growth leaders share what it's actually like to work with ads.expert.
"A true Swiss army knife: problem-solver, quick learner, with total ownership mentality. If you need someone who can wear multiple hats and get things done, he's that person."
"What sets him apart is his ability to think outside the box, constantly testing new ideas and strategies. His efforts have directly improved our ROI on ad spend, making a measurable impact on our overall performance."
"Nilay took full ownership of the campaigns, infrastructure, and reporting. With that level of ownership and proactivity, it genuinely felt like having a full-time in-house performance specialist."
GrowthMentor
Esteban A.D. Castillo, Founder of Team&Tonic
Watch on YouTube"Nilay is incredibly helpful and proactive, often anticipating needs before they arise. He's also highly dependable, delivering on time and maintaining clear communication throughout."
"Nilay was super helpful. He helped me understand why my campaigns were not working and explained areas where they could be improved. Super patient and has a lot of knowledge."
"Was so great chatting with Nilay about Google Ads and how it fits into the wider company strategy. You can tell he is an expert by his knowledge of each campaign type and placement."
"Thorough and thoughtful. Nilay walked me through key metrics, audience targeting, and creative performance, and even created a custom cheat sheet I can refer back to. An excellent use of my time. Highly recommend for any founder looking to get sharper on paid ads."
GrowthMentor
Esteban A.D. Castillo, Founder of Team&Tonic
Watch on YouTube"He didn't just generate leads; he generated the right leads. In just over a year, we grew our UK client base by over 300%. He thinks commercially, not just creatively, and shapes his strategy accordingly."
GrowthMentor
Larry Shertz, GTM Advisor
Watch on YouTube"Under his management: a 50% drop in CPL, 35% reduction in CAC, and a 7% SAL rate for paid search. Some of the strongest results our team has seen across a $100K+ monthly ad budget."
"He has the growth and hustling mindset. He helped streamline our strategy and took initiatives to build new channels. We started our B2B leads funnel due to these initiatives."
GrowthMentor
Luke Latimer, CEO of Mosaica
Watch on YouTube"Nilay authored multiple Acquisition Impact Reports and bridged gaps in HubSpot and Dreamdata reporting that improved our marketing decision-making. He elevates the teams around him."
"Working with Nilay was awesome. He helped me brainstorm fresh ideas and pushed me to think way beyond the usual safe options. He challenged me to use Google Ads creatively, not just set and forget."
GrowthMentor
Larry Shertz, GTM Advisor
Watch on YouTube
GrowthMentor
Luke Latimer, CEO of Mosaica
Watch on YouTubeWe start every potential engagement with a series of strategy sessions to understand your business, your ICP, and your sales motion, and to decide together whether we are the right fit. If we are, we scope the work from there. If we are not, we will tell you.
We do not sell fixed packages. After the initial strategy sessions, we scope a monthly retainer proportionate to your ad spend, the platforms involved, and the depth of work, so your investment stays mapped to the revenue opportunity rather than a flat rate.
You work directly with a senior operator who owns both the strategy and the execution. No junior account managers and no handoffs. The person who builds your plan is the person who runs your campaigns, sets up your attribution, and sits in your reporting reviews.
We focus on B2B and considered-purchase D2C, including SaaS, EdTech, FinTech, logistics, and e-commerce. The common thread is a clear ICP and a sales team that can close the pipeline we generate, which matters more than the specific vertical.
You get reporting tied to pipeline and revenue, not vanity metrics, in a format you can take to your board. We meet on a regular cadence, usually weekly, to review performance and decisions, with async updates in between so nothing waits for a meeting.
We work with UK, EU, and US teams every day. Our hours overlap comfortably with European and US working days, and async reporting means you are never waiting on a time zone for an answer or a decision.
We exist to make advertising smarter, sharper, and more strategic, so growth becomes predictable, scalable, and sustainable.
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