Complete guides, not summaries
The long answers to the questions that actually cost money.
Where our insights are single arguments, these are the full picture: what the platform really does, where the judgment calls sit, and what we do about them in live B2B accounts.
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Meta Ads
The Meta learning phase: learning limited is a setup problem, not a penalty.
Meta needs about 50 optimization events per ad set per week. Most accounts that get stuck are asking for an event that cannot happen 50 times. The mechanic, the exact edits that reset it, and the fix.
Google AdsGoogle Ads bidding strategies: what each one is actually asking for.
Every strategy does exactly what its name says. Almost every bidding failure we audit is a clear instruction nobody meant to give. Including what changes on August 17, 2026.
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