Catalog plus intent
You connect a product catalog and Meta assembles personalized ads, pairing each viewer with the items they browsed or the products they are most likely to want. For a visitor who abandoned a cart, the ad can show the exact product, which is why catalog retargeting converts so efficiently.
Prospecting too
Beyond retargeting, catalog ads can prospect by letting Meta pick likely-relevant products for cold audiences. Performance rests on a clean, complete catalog and a healthy pixel feeding product-view and purchase events with good match quality.
Common questions
What are dynamic product ads?
Ads that automatically pull products from your catalog and show the most relevant ones to each person, including retargeting the exact items a visitor viewed. Meta now calls them Advantage+ catalog ads.
What do dynamic product ads need to work?
A connected, accurate product catalog and a healthy pixel or Conversions API sending product-view and purchase events with strong event match quality.